Since 1952, ours is a story of passion and innovation. Passion for color and its expressive power, its ability to create style and elegance. Innovation that is built upholding the principles of the company and the values of Made in Italy.
Over 60 years, in which we have inspired the creativity of beauty professionals and supported women in their small and great revolutions; over 60 years of dialogue with dreams, with habits and lifestyles of a female role that was changing continuously. In all these years we have taken the “Italy” that we have in mind all over the world: the one that pays attention to details, quality and creativity.