• Innovation

    Technology meets style.

  • Quality

    High levels of knowhow.

  • Education

    Technique, creativity & talent.

  • Visibility

    Excellent salon image.

Beauty in the Head
for over 60 years

Since 1952, ours is a story of passion and innovation. Passion for color and its expressive power, its ability to create style and elegance. Innovation that is built upholding the principles of the company and the values of Made in Italy.

Over 60 years, in which we have inspired the creativity of beauty professionals and supported women in their small and great revolutions; over 60 years of dialogue with dreams, with habits and lifestyles of a female role that was changing continuously. In all these years we have taken the “Italy” that we have in mind all over the world: the one that pays attention to details, quality and creativity.

Voilà

Colour

Voilà 3C Intense is the revolutionary new permanent color formula that guarantees…

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Nutrilux

Colour

NUTRILUX is a new generation of color conceived to meet the requests of…

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Color & Shine

Treatment

Every woman’s desire. The solution is COLOR&SHINE: A line that takes care of hair…

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Il Magnifico

Treatment

The innovative multi-function treatment that offers 10 benefits. It is the only one…

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ECO

Styling

When fixing & styling becomes ECO Friendly. Perfect hold and easy on the…

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Intercosmo Collections

Training and updating are the essential instruments to develop technique, creativity and talent.